Case Studies
Real Results
Customer Acquisition Cost (CAC)
CAC Before = $550CAC After = $180
Customer Acquisition Cost (CAC)
CAC Before = $800CAC After = $460
Customer Acquisition Cost (CAC)
CAC Before = $1,390CAC After = $825
Customer Acquisition Cost (CAC)
CAC Before = $3,700CAC After = $1,600
Customer Acquisition Cost (CAC)
CAC Before = $5,600CAC After = $1,500
Direct Mail Science Vs The Competition
| List | Records Mailed | CPLI | Sales | CPS |
|---|---|---|---|---|
| Data Broker 1 (CONTROL) | 197,882 | $1,221 | 22 | $3,719.00 |
| Direct Mail Science - 1 | 13,515 | $533 | 4 | $1,600.00 |
| Data Co-op 1 | 11,044 | $2,809 | 0 | $0.00 |
| Data Broker 2 | 3,790 | $1,947 | 0 | $0.00 |
| Direct Mail Science - 2 | 724 | $343 | 0 | $0.00 |
| List | Records Mailed | Leads | Data Cost | Print/Postage | Total Spend | Sales | Cost Per Sale |
|---|---|---|---|---|---|---|---|
| Direct Mail Science - 1 | 14,408 | 6 | $0.12 | $0.43 | $7,904.23 | 5 | $1,580.85 |
| Control Data | 128,999 | 28 | $0.05 | $0.43 | $61,738.92 | 11 | $5,612.63 |
| Data Broker 3 | 23,001 | 7 | $0.08 | $0.43 | $11,698.31 | 4 | $2,924.58 |
| Direct Mail Science - 2 | 74,168 | 27 | $0.08 | $0.43 | $39,205.20 | 15 | $2,613.68 |
| Total | 240,576 | 68 | N/A | $0.00 | $120,546.66 | 35 | $3,444.19 |
Direct Mail Science is everything you need for Postal Marketing
Optimization, Automation, and Innovation!